Business

New chain spa and salon coming to downtown Bellingham, Western grad as CEO

A new spa and salon is opening in Bellingham, started by a Western Washington University graduate with locations across Washington state
A new spa and salon is opening in Bellingham, started by a Western Washington University graduate with locations across Washington state Getty Images

Gene Juarez Salons and Spas, a Pacific Northwest-based wellness salon chain, will be opening a new location in Bellingham at the end of August.

The spa and salon chain was started by Gene Juarez, but now has a Western Washington University graduate, Katie Trent, as the CEO.

“As a Western grad, I am personally thrilled to bring our Pacific Northwest heritage brand to this special community. Gene Juarez has been dedicated to serving the region for more than 50 years, and we are excited about the opportunity to grow organically into new communities. We look forward to bringing our signature beauty and personal care services to guests in Bellingham’s vibrant and unique downtown area,” Trent wrote in a news release.

The new salon and spa is the company’s first location in the North Cascades area and will be located on Railroad Avenue in the previous location of Toni and Guy Hairdressing Academy.

The new Gene Juarez Salons and Spas at 1411 Railroad Avenue in Bellingham, Wash.
The new Gene Juarez Salons and Spas at 1411 Railroad Avenue in Bellingham, Wash. Gene Juarez Salons and Spas Courtesy to The Bellingham Herald

Guests can enjoy salon services such as hair cuts, color and extensions as well as skincare services, waxing, and eyelash and eyebrow services at the new location.

The company also strives to expand its efforts in environmental sustainability. Since 2015, the company has diverted over 95% of its salon waste from landfills and provides carbon neutral beauty services since 2021, according to the news release.

The salon and spa will open on Wednesday, Aug. 30, and will be open from 10 a.m. to 7 p.m. Tuesday through Friday and 10 a.m. to 6 p.m. on Saturday. Gene Juarez Salons and Spa will be at 1411 Railroad Ave in Bellingham.

Sign Up: Discover Whatcom

This curated weekly newsletter is a roundup of what’s new and exciting to help you live joyfully in Bellingham and Whatcom County. Click here to sign up. In your inbox every Thursday.

This story was originally published August 15, 2023 at 11:05 AM.

Follow More of Our Reporting on Business News in Whatcom County

Alyse Smith
The Bellingham Herald
Alyse Smith is a reporter at The Bellingham Herald covering retail, restaurants, jobs and business. If you like stories like this, please consider supporting our work with a subscription to our newspaper.
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER