Chipotle Launches a First-of-Its-Kind New Matchday Promotion With BOGO Burritos – Here's How to Get Yours

Sports fans are officially counting down the days until the start of this year's World Cup in mid June.

Pitting many of the world's greatest soccer players together in a patriotic celebration of each of their respective nations, the World Cup remains among the most watched sporting events of the year.

With that in mind, the fan-favorite Mexican restaurant chain Chipotle is getting in on the excitement with their brand-new BOGO burrito promotion.

According to a new press release from the company, Chipotle is helping kick off the start of the 2026 World Cup season with the debut of their brand-new Matchday BOGO.

On June 11, any Chipotle diners wearing a soccer jersey can bag a buy-one-get-one free entree at their local restaurant after 3 p.m. local time.

If that weren't exciting enough, Chipotle will also be giving away 53 exclusive soccer jerseys featuring a design themed after the beloved restaurant brand.

As per the company, the front of the jersey will feature the words "Real Chipotle," inspired by the repeated use of the world "Real" within some of soccer's oldest clubs.

"At Chipotle, 'Real' reflects the brand's purpose and commitment to Food with Integrity," the company explained. "The back of the jersey features the number 53, representing the number of Chipotle's ingredients, blending performance-inspired style with details rooted in the brand's real food values."

To enter for a chance to win one of these 53 limited-edition soccer jerseys, all diners need to do is have an active Chipotle Rewards membership and exchange 10 points for a chance to win the jersey from June 10 to June 24.

"Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world," said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. "We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle."

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This story was originally published June 8, 2026 at 9:37 AM.