Seagram's Debuts New Whiskey Flavor That's Perfect for Summer Cocktails
Whether you're hosting a Fourth of July barbecue with friends or want to bring a seasonal hostess gift to a backyard bonfire, there's something about finding a bottle of whiskey that fits the occasion that feels equal parts elegant and fun.
Seagram's 7 Crown has a new flavor that it's launching just in time for summer festivities that will fit right into those types of events, along with other moments where you want to lean into the Americana of the United States' 250th anniversary.
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Seagram's 7 Apple Pie features notes of baked apple, warm spice, and a hint of vanilla, like a pie crust, giving you a fun shortcut to summer cocktails that will pair well with the season. The limited-time product is available for a suggested retail price of $11.99.
"With Seagram's 7 Apple Pie, we're bringing new energy to a flavor people already love," said Brand Director, Single Malts & Emerging Whiskies, Frank Dudley, in a statement shared with Parade. "It's familiar, it's fun and it fits right into the kind of summer people wait all year for, whether you're carrying on traditions or making new ones."
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If the apple pie flavor sounds familiar to you, you may be thinking of Seagram's 7 Crown Apple, which is made with aged bourbon and has a hint of apple flavor, but the apple pie version has an added hit of vanilla to make it taste more like the baked good. Back in September, Fireball also jumped into the apple market, releasing its first-ever flavor extension, Blazin' Apple.
The cinnamon whiskey's apple flavor may have launched last fall, but it wasn't a seasonal offering: fans can purchase the flavor year-round, with early feedback calling it a huge hit.
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This story was originally published May 14, 2026 at 6:00 AM.