Hershey's Quietly Brings Favorite International Treat to the United States

Arguably the most popular chocolate in the United States will be getting an upgrade thanks to a new partnership with two international companies.

Marinela and Bimbo, self-described as "Hispanics' most beloved snack brands" and Hersheys are uniting to "revolutionize the U.S. snack aisle with their boldly co-branded snack collection," the companies said in a joint statement.

"Innovation drives everything we do at Grupo Bimbo, and this collaboration is proof. Pairing the timeless, fun spirit of Marinela and Bimbo with the beloved taste of Hershey's creates something truly special – a combination our consumers have been waiting for. We've seen incredible passion for these products in Mexico, and we couldn't be more excited to deliver these treats to U.S. fans," Paula Flores, Senior Brand Manager for Marinela at Bimbo Bakeries USA said.

Four New Treats Coming to United States.

Hershey's chocolate will surround the treasured baked goods from the two international companies that will deliver four new treats for Americans.

Here are the four new items coming to the United States:

• MarinelaHershey's Snack Cake: Chocolate cake layers meet creamy vanilla filling in these delightful snack cakes, finished with a rich Hershey's chocolate coating.
• MarinelaHershey's Pingüinos: A new twist on Marinela's classic Pingüinos featuring Hershey's chocolate cream filling and a rich chocolate coating for an extra-indulgent treat.
• BimboHershey's Mantechox: Soft, delicious muffins meet rich Hershey's cocoa filling in these irresistible treats.
• BimboHershey's Crossantines Minis: Soft and delicious Hershey's-filled croissants made for everyday snacking, lunches and quick treats.

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations beginning in Spring 2026.

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This story was originally published by Men's Journal on Jun 13, 2026, where it first appeared in the News section. Add Men's Journal as a Preferred Source by clicking here.

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This story was originally published June 12, 2026 at 10:10 PM.