True Hockey Launches Next-Gen Goalie Masks With Pro's Choice
True Hockey announced its adding goalie masks to its growing portfolio.
The high-performance hockey equipment and apparel company, owned by The Hockey News owner W. Graeme Roustan, announced an exclusive partnership with Pro's Choice, a premier manufacturer of custom goalie masks.
True Hockey said it's integrating Pro's Choice's craftsmanship and innovation into its product offering and adding founder Dominic Malerba to its roster of hockey innovators, including goalie equipment expert Pat Lefebvre, skate expert Scott Van Horne and sticks expert Adam Gans.
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Pro's Choice began in 1986 when Malerba developed his first goalie mask as a personal project. Since then, his company has built a reputation for craftsmanship, product advancement, elite protection and performance.
"From the very beginning, our goal has been simple – to create the most innovative, highest-quality goalie masks in the world," said Malerba. "Partnering with True Hockey allows us to continue that mission on a larger scale while maintaining the craftsmanship and attention to detail that define our brand."
Goalies who wore Pro's Choice masks this season include NHLers Connor Hellebuyck, Frederik Andersen, Jacob Markstrom and Karel Vejmelka and women's hockey netminders Gwyneth Phillips and Rei Halloran.
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The Hockey News
This story was originally published June 15, 2026 at 6:01 AM.