Election View: Carol Bersch wants to set leadership example as Ferndale mayor

I am running for Ferndale mayor. I believe Ferndale is at a crossroads that will determine the future of the city I love. This is our moment to show how good government can really be, how well it can work for its citizens and make our city a shining star among the communities in Whatcom County. It was on Jan. 6, 2014, that I was sworn in as Ferndale City Council member, wearing “rose-colored glasses.” Today, I still wear those glasses but with more assurance, confidence and optimism. We need to set an example for our children about what good government is and how getting involved is important. I am that leader. I am prepared to set the example.

The issues that the mayor must address are much larger than the promise to lower your taxes. This is rhetoric we have heard for too many years. My vision for Ferndale is broad enough to assure a future we can all depend on and afford yet specific enough to encompass the goal of ensuring that every one of our citizens has a government that is responsive to them. There must be no surprises. There must be no secrets.

My platform is simple: listening and creating open and transparent dialogue to the issues surrounding our community. I do not have an agenda. My plan is to see what is presented before me, provide the complete information to the community, and voice my opinion regardless of potential backlash or unpopularity. I am for road connections that enhance, not destroy neighborhoods; cost sharing opportunities with Bellingham and the Lummi Nation; respect for diversity in thought; equal treatment for all citizens; and public safety in sync with growth.

Ferndale deserves leadership that has the community’s best interests first and foremost. I have a strong economic mindset for development while maintaining a gatekeeper’s attitude about taxpayers’ dollars. I have many years of budget and financial accounting experience after working for three major university systems.

I believe in the power of a community to come together and have their voices heard. I believe anyone with passion, dedication and courage can change the status quo. I believe you, your neighbor, friend, relative can make a difference and this all begins in our own neighborhood. This is “for the good of Ferndale.” In Ferndale, we have dreamers, people with vision and this is wonderful. Without the dreamers you lose hope, a dream that we can afford to live in this community, educate the children of our community and receive services that our hard-earned dollars pay for. We want to see our city prosper and grow responsibly.

As a business owner of Carol’s Cake Designs on Main Street in Ferndale, I live and work at trying to grow a business. Since opening my shop in August, 2011, I have been named Business of the Year by the Chamber of Commerce in 2012 and 2014. I was also very honored and humbled receiving the Thomas George Woman of the Year Award for 2014. You can reach me by phone 360-392-8879; www.carol4mayor.com or Facebook at Elect Carol for Ferndale Mayor. For these reasons, I ask for your vote and support.


This is one of a series of commentaries from candidates in the Aug. 4 primary election. Carol Bersch is one of five challengers in the non-partisan election for a 4-year term as Ferndale mayor. Incumbant Mayor Gary Jensen is not seeking re-election in Ferndale. The two candidates who get the most votes Aug. 4 will advance to the Nov. 3 general election.