DoorDash urges customers to tip their drivers — or face the consequences
DoorDash has a message for non-tippers.
The delivery app is warning customers that not leaving a tip could lead to a longer wait.
The app now displays a reminder pop-up for anyone who doesn’t add a tip to an order, telling them it might take more time to be delivered, a screengrab of the message shows.
The company said its drivers “have full freedom” to prioritize orders that include a tip over those that do not. The ones without a tip aren’t as desirable, the company said, and may take longer to be picked up from restaurants.
Drivers can reject an order altogether if there isn’t a tip.
“Everyday, Dashers go the extra mile to help connect consumers with the best of their local communities,” DoorDash spokesperson Jenn Rosenberg told McClatchy News in a statement. “That’s why we encourage customers to show their appreciation by tipping.”
A recent survey by travel website The Vacationer found that more than 50% of Americans are OK with not tipping food delivery drivers and other service workers.
Roughly 49% of respondents said they tipped delivery drivers, and about 53% said they tipped dine-in waitstaff at restaurants. Bartenders were the most likely to get a tip, with a little over 53% of respondents saying they leave one gratuity.
SurveyMonkey conducted the survey of 1,020 U.S. adults on Aug. 8.
The nudge from DoorDash has drawn mixed reactions.
DoorDash said it is testing the tip reminder for now.
“As with anything we pilot, we look forward to closely analyzing the results and feedback,” Rosenberg said.
This story was originally published November 2, 2023 at 7:46 AM with the headline "DoorDash urges customers to tip their drivers — or face the consequences."