Many restauranteurs start with a food truck business plan and once they are successful, decide to open a brick-and-mortar eatery. Will Annett has shown through the years he’s a bit different when it comes to working in the restaurant industry.
Annett is the co-owner of Pizza’zza, which has two restaurants in Bellingham. He recently opened his third location — a 21-foot food trailer that includes a 3,600-pound Bellingham Wood Stone oven. The mobile pizzeria was custom-built at Ferndale’s TriVan Truck Body. The graphics on the trailer were done by local company Chazzam Signs & Graphics.
Annett decided to go with a food truck model for his third location as a way to expand his customer base. The mobile pizzeria will have regular Whatcom County locations, and will attend festivals and cater private events like weddings. He also wanted to be a part of that partnership between food trucks and local breweries that’s grown strong locally in recent years. Many of the new breweries prefer to focus on beer and have been inviting trucks to handle the food aspect.
One reason Annett decided to become a restaurant owner was to do things a little differently. He bought the business in 2006 from Fred and Lynn Berman, who at the time also operated Pastazza in Barkley Village. At the time Pizza’zza had one restaurant, inside the Yorky’s Market at 1501 12th St. in Fairhaven that was also a gas station (the gas tanks were removed in June 2015). He opened a second location in the newly remodeled Yorky’s Market at 2418 Alabama St. in Bellingham in 2012.
By opening his restaurants inside convenience stores, he wanted to change perceptions that those places only carry fast, processed food. Pizza’zza pizzas have locally sourced ingredients, and he said he’s enjoyed the pleasant surprise from customers who discover fresh, locally sourced food in a gas station convenience store. Local companies Pizza’zza buys ingredients from include Jack Mountain Meats, Osprey Hill Farms, Cascadia Mushrooms, Sumas River Farm and Cloud Mountain Farm.
Changing that convenience store food perception has been one of the bigger obstacles to overcome, however, so he believes introducing his pizza to new customers through the mobile pizzeria will help. The pizza is thin-crust New York style, the kind that people can fold in half to eat.
Other owners of the business are John Smith, John Bobovski and Annett’s wife, Erica Lamson.
The owners are planning a grand opening for the food trailer from 11 a.m. to 9 p.m. Saturday, April 30, at K2 Brewery at 1538 Kentucky St. To see a schedule for the mobile pizzeria, visit pizzazzamobile.com. For details about the company, visit its Facebook page.
WWS BOARDSHOP MOVES DOWNTOWN
After more than three decades in Fairhaven, WWS Boardshop recently moved into a bigger space at 104 E. Maple St., near Depot Market Square.
The sporting goods store, which focuses on snowboards and skateboards, is now in a more visible spot with more foot traffic, said Todd Buckley, who has owned the business for three years. The 2,000-square-foot space allows Buckley the chance to better show his products as well as add new lines.
The business originally opened in 1985 and has been near the Bellingham Cruise Terminal for decades. It started off focused on selling wind surfing equipment and kayaks but shifted more to snowboards and skateboards in the 1990s, Buckley said. The 2014-15 winter season was tough on snowboard sales because of the lack of snow; sales rebounded this season with the better snowpack.
Business hours are currently 11 a.m. to 7 p.m. Monday through Saturday, noon to 5 p.m. Sunday. A grand opening is in the works for sometime in June. Details about WWS Boardshop can be found on its Facebook page.
The Checkered Apron in Ferndale has more product offerings after joining forces with Laura Edwards of Laura’s Creative Attic. The bakery, operated by Barb O’Brine at 5679 3rd Ave. and known for her Barb’s Pies & Pastries products, will now have things like table runners, place mats and shopping bags as well as Edwards’ handmade chocolate truffles. The Checkered Apron will have a celebration that starts at noon Saturday, April 23, that will include sample giveaways. Details about The Checkered Apron can be found on its Facebook page. ... DeWaard & Bode at 3944 Meridian St. recently introduced its Sleep Discovery Center, which uses computer technology to figure out the best mattress and pillow. According to a press release, it’s the only such center in Washington state.