Ferrari's Marketing Boss Leaves After 16 Years As BMW Veteran Steps In
Changing of the Guard at Ferrari
In the world of automotive executives, the name Enrico Galliera might not pop up in the news as often as, say, Akio Toyoda or Jim Farley. However, Galliera has been instrumental in building up the company's stock over the years. Granted, the company has never had any problems with brand equity, but its marketing department has described the cars in a way that makes them irresistible and aspirational for years to come.
After 16 years, Galliera is leaving Ferrari and his role as the brand's chief marketing and commercial officer. His successor has been named, former BMW Italia chief, Massimiliano Di Silvestre.
The Timing
The announcement comes not long after the world premiere of the Luce. Now, we're not suggesting that Galliera resigned because of that particular car, nor that it was due to claims that customers were allegedly gently pushed towards the purchase of one. Galliera personally denied the occurrences of the latter, and it's not like he personally designed the car itself, either.
Ferrari has released a statement regarding the executive's resignation. One section stated, "[Gallieri] has decided to embark on a new chapter in his professional journey - a decision shared with the Company some time ago."
"I would like to thank Enrico for the extraordinary contribution he has made to Ferrari throughout his long career. With passion and expertise, he has played a significant role in the Company's growth and in strengthening the Ferrari brand worldwide. He has the gratitude of the entire Ferrari team and my personal best wishes for the future," said Ferrari CEO, Benedetto Vigna.
Who is Massimiliano Di Silvestre?
Massimiliano Di Silvestre was the President and CEO of BMW Group Italy. He held that position for seven years from 2019 to 2026. He left that post towards the end of May 2026, and he will assume the new role on July 1, 2026. He had over 20 years of experience with the German automaker prior to his departure.
By the looks of it, it seems that this will be his first high-ranking automotive gig outside of BMW. For sure, it will be a completely different challenge, but it will be interesting to see how Di Silvestre approaches Ferrari marketing after decades with a volume brand.
Copyright 2026 The Arena Group, Inc. All Rights Reserved.
This story was originally published June 24, 2026 at 9:30 AM.