Lamborghini Boss Explains Why Its Fourth Model Won't Be Fully Electric
The EV Lamborghini That Quietly Changed Direction
The Lamborghini Lanzador was supposed to be the brand's next big move. When it debuted as a concept at Monterey Car Week over two years ago, it stood out as a raised 2+2 grand tourer – something that didn't fit the mold of the Urus or Lamborghini's usual supercars. It sat higher than a coupe but wasn't quite an SUV, and it promised over 1,000 horsepower from electric motors, plus enough practicality to make the rear seats useful.
But that plan has changed. After quietly dropping the idea of a production EV Lanzador, CEO Stephan Winkelmann explained why Lamborghini is rethinking a fully electric fourth model. He told PistonHeads that the company expected EV demand to keep rising, even among high-end performance buyers. Instead, Lamborghini saw interest level off, and in some cases, even drop.
"It's Not About Mobility"
For Winkelmann, the real issue isn't the technology – it's what buyers actually want when they're spending Lamborghini money.
"When we started to put in place a full-electric fourth model, it was based on assumptions that the acceptance curve would steadily grow," he explained, adding that customer clinics, dealer feedback, and market studies pointed to a different reality. Lamborghini eventually realized that interest in the segment was cooling rather than expanding.
Winkelmann framed the issue around emotion as much as performance. According to him, people buy Lamborghinis for the drama: the design, speed, theater, and sense of occasion. "It's never about mobility," said Winkelmann.
Winkelmann described the fourth model as a two-door 2+2 GT that sits between the Urus and Temerario, not a utility vehicle. He also hinted that Lamborghini is already planning to go beyond the usual Temerario formula, with more variants likely coming as the model evolves.
A V8 Or V12 Future
A plug-in hybrid now seems like the most practical way forward, probably combining electrification with Lamborghini's V8 or V12 engines. Winkelmann admitted it's getting harder to keep the brand's performance feel as regulations on emissions and noise keep changing.
"For us to maintain the performance and keep the DNA of the brand alive is a constant challenge because rules change too often," he said. "It's very complex with a V8 and V12. But we will handle it."
It now looks like the fourth model will arrive closer to 2030 instead of 2028. Lamborghini hasn't confirmed if it will still use the Lanzador name, but one thing is clear: the next new model won't be fully electric – far from what Ferrari did.
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This story was originally published June 1, 2026 at 9:00 AM.