Business

Whatcom’s ‘Start-Up Business of the Year’ moving to Bellingham waterfront site

Neeter House of Luxury, a Bellingham-based high-end jewelry store, has delayed the opening of its massive new store along Bellingham’s waterfront.

The jewelry store is owned by longtime Whatcom County residents and entrepreneurs John and Rose Neeter, a husband-and-wife duo. They are moving to a new location just a few blocks away in a 3,500-square-foot building.

Undated file photo of John and Rose Neeter at Neeter House of Luxury, which opened Tuesday, Nov. 1, 2022, at 21 Bellwether Way, Suite 107, in Bellingham, Wash., offering high-end jewelry with personalized service.
Undated file photo of John and Rose Neeter at Neeter House of Luxury, which opened Tuesday, Nov. 1, 2022, at 21 Bellwether Way, Suite 107, in Bellingham, Wash., offering high-end jewelry with personalized service. Neeter House of Luxury Courtesy to The Bellingham Herald

The new store at 40 Bellwether Way, Suite 101 is now planned to open Saturday, June 28, a week later than its original opening date. Neeter House of Luxury was previously located at 21 Bellwether Way, Suite 107. It opened in 2022.

“The new 3,500-square-foot location will include 22 more jewelry showcases and a wall of luxury bags. Providing high-end jewelry with personalized service, Neeter House of Luxury offers engagement rings, custom-designed fashion jewelry, precious metals and more,” a news release from the store states.

The popular store was also named the Start-Up Business of the Year at the 37th Whatcom Business Awards ceremony in March 2024.

“John Neeter, a Whatcom County resident since 1989, has been working in the jewelry and precious metals sector for 36 years. He said some of the additional space will enable his staff to handle everything from design to setting jewelry in house, plus repairs,” the news release states.

Neeter House of Luxury will also have more precious metals available for purchase in the new store.

“Gold and other precious metals are a safe haven,” Neeter said.

Neeter House of Luxury will be open from 10 a.m. to 6 p.m. Tuesday through Friday and 11 a.m. to 5 p.m. Saturdays at 40 Bellwether Way Suite 101 in Bellingham.

This story was originally published June 24, 2025 at 5:00 AM.

Alyse Smith
The Bellingham Herald
Alyse Smith is a reporter at The Bellingham Herald covering retail, restaurants, jobs and business. If you like stories like this, please consider supporting our work with a subscription to our newspaper.
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