New jewelry store opens in the downtown Bellingham

Jamie Pyshny has worked in downtown Bellingham long enough that in some ways she considers it her home. Now she gets a chance to be in the district as a business owner.

Earlier this month Pyshny opened J&J Jewelry Co. at 301 W. Holly St., in the Bay Street Village building. The store offers a variety of rings, necklaces and earrings at different price levels. The selection includes bridal jewelry, and she also offers custom and repair service.

She has plenty of experience in jewelry, having worked at GB Heron for 10 years before the downtown Bellingham store closed more than a year ago. After getting advice and encouragement from GB Heron owner Pam Hunnicutt, Pyshny went to trade shows and began learning more about the ownership side of the jewelry business. She quickly learned how much more work it takes owning a business.

“Business owners make it look so easy,” she said. “You are never done as an owner.”

The business name comes from the first initial of her name and that of her 4-year-old daughter Jayda, who sometimes can be spotted sorting beads and watering plants at the store.

“My daughter is my biggest inspiration,” Pyshny said. “I wanted to show her that you can reach your dreams.”

Her goal with the store is to have the kind of service that sets it apart from online and chain stores.

“People are told a lot of silly things about jewelry” in order to make a sale, she said, adding that the industry is generally meant for happy occasions, and she wants to treat it that way with her customers.

She said much has changed in the industry the past 10 years, not only with the technology involved in cutting stones, but in customer trends. Engagement rings, for example, were mostly sold and presented around the holidays. Now engagement and bridal jewelry are purchased year-round, with engagements getting their special day at a less stressful time of year.

The holiday season is still the busiest time for jewelry sales, with colored stones the most popular, she said.

The store is open 10 a.m. to 5:30 p.m. Tuesday through Saturday. Details can be found at


Also in the Bay Street Village building, an antique store is nearly ready to open. The new store is called Ormolulu and is going into the former Blue Horse Gallery space. According to its Facebook page, the plan is to be open by Friday, Oct. 3, offering a variety of items, including French antiques and upcycled lighting. ... After a strong opening, Luna’s Bistro is expanding its hours to be open for lunch. Starting on Monday, Sept. 22, the restaurant over by the Barkley movie theater is now open every day at 11 a.m. The lunch menu includes pizzas, pastas and sandwiches. ... Industrial Credit Union has submitted a building permit to put a small branch in the new Safeway grocery store at Sunset Square. Safeway is aiming for a mid-December opening. ... A state liquor application was submitted to sell beer and wine at a new sushi restaurant in the former Red Berry yogurt space at 202 E. Holly St., Suite 110. The proposed name is Jun’s Sushi & Bento and the applicants are Jun Wom Bark and Yeong Kim. ... A building permit application was submitted to put in a snack and game room at 1321 Cornwall Ave., a space occupied by EcigExpress.