Buffalo Wild Wings is set to open in Bellis Fair mall on Monday, Oct. 27, with a promotion that might entice some customers: free wings for a year.
The promotion is for the first 100 customers in line when the sports-themed restaurant opens at 10 a.m. on Oct. 27. Each recipient of the free-wings-for-a year giveaway will receive a coupon book with 52 vouchers for snack-size chicken wings, one order for every week of the year. Each snack-size item has about six wings, said Bill McCormack, general manager of the Bellingham Buffalo Wild Wings.
Buffalo Wild Wings is the first of three tenants going into the former movie theater space at Bellis Fair. Chipotle is scheduled to open Thursday, Nov. 13, while Designer Shoe Warehouse is planning to open in April 2015.
McCormack, who operated The Keg restaurant in Bellingham from 1986 until it closed in 2009, said he thinks the Buffalo Wild Wings concept will do well in Bellingham. With its 54 televisions, three of which are at 140 inches, customers will get a chance to see a wide range of sporting events, including all the NFL games.
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It’ll also be loud, casual and family-friendly, he said, with games available for children to play while waiting for food orders.
Along with the chicken wings, the menu has specialty burgers and sandwiches, wraps and salads. Customers have the option to choose from 21 sauces and seasoning for the wings. The restaurant also has a separate bar area in the back.
It’ll also be a place that’s open late. Hours are 11 a.m. to 2 a.m. Monday through Friday, 9 a.m. to 2 a.m. Saturday and 9 a.m. to midnight Sunday. The late-night hours will give those who work late shifts, like at the refineries, a chance to stop by for a snack, McCormack said.
Along with local residents, McCormack expects it to be a popular spot for Canadians because it is a known brand in Canada.
The restaurant will employ more than 160 people part time.
McCormack said the restaurant also has a community outreach program that includes eating wings for local charities.