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'Apathy is dreadful, and I want to change that.' Here's Ferndale's plan to fix it

Ferndale staff believe people who are involved in civic processes would know how to better interact with the city, so the city plans to offer $10 gift cards to residents on their first visit to a council meeting.
Ferndale staff believe people who are involved in civic processes would know how to better interact with the city, so the city plans to offer $10 gift cards to residents on their first visit to a council meeting. Courtesy to The Bellingham Herald

The City of Ferndale hopes $10 gift cards will entice residents to attend their first City Council meeting.

According to MyFerndaleNews.com, the city is working on a plan to use money from a Whatcom Community Foundation’s “Project Neighborly” grant to pay for gift cards. Woods Coffee is providing the first 100 cards, according to Ferndale Mayor Jon Mutchler. Other merchants will be asked to join in the future and cover half the cost.

Attendance at council meetings is sparse, according to city Communications Officer Riley Sweeney. “Apathy is dreadful, and I want to change that.”

City staff said they believe people who are involved in civic processes would be less confused about what is happening and know how to better interact with the city.

You can participate in a poll, “Would you attend a Ferndale City Council meeting for a $10 gift card?” on the MyFerndaleNews.com story.

The Bellingham Herald and My Ferndale News have formed a community publishing partnership to explore complementing each other's coverage.

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