Barb Scoggins has discovered that paying attention to social media helps when it comes to making some business decisions.
Scoggins owns Find Your Fashion and Find Your Fashion Again, two clothing stores in Ferndale. She is in the process of having both stores in one space at 1740 Labounty Drive, in the North Sound Center. The Find Your Fashion store sells new clothing and accessories, while Find Your Fashion Again focuses on consignment. Scoggins expects to have Find Your Fashion ready at the Labounty space in the first week of January; the current location at 1863 Main St., Suite 101, is having a moving sale.
A couple of years ago Scoggins decided to open a consignment store because consignment had done very well at the back of her Find Your Fashion store. She originally planned to open Find Your Fashion Again in Bellingham but decided to ask her customers about it on social media sites like Facebook. She was overwhelmed by the response, with people telling her they would support the store if she opened it in Ferndale. That turned out to be the case, as the number of people on the store’s consignment list has grown from a capped amount of 70 to more than 3,000.
By having both stores in Ferndale, Scoggins set up a system where customers who earned credit through consignment sales could use it toward either new or consigned clothes. The idea was a hit, and it was part of the reason why she decided to have both stores close together. That way it could be more convenient for her customers to choose.
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The expanded retail space at Labounty will be about 3,000 square feet, with about one third of the space dedicated to new clothes and accessories. The other 2,000 square feet will be for consignment. The businesses will be in separate parts of the space, making it easy for customers to distinguish the two, she said. Both stores have men’s and women’s clothing and accessories.
Even with the expansion, Scoggins said the consignment part of the store is more a boutique than what is sometimes thought of as a consignment store.
“(Customers) won’t have to dig through piles of clothing to find something,” Scoggins said, adding that they keep a limit on how much clothing is out on the retail floor.
Find Your Fashion’s move is one of several changes happening at the retail center. The Ferndale Cost Cutter store is closing, but the Grocery Outlet is moving into 20,000 square feet (about half of that space) in 2015. Other improvements to the center include new signs while parking and a coming redesign to the Labounty entrance.
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