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Ask The Expert: Advertising assistance

Advertorial Forum

Bellingham Herald Publishing Company

A paid advertisement brought to you by The Bellingham Herald

Sam Aldrich
1155 N. State St.
Bellingham, Washington 98225
360-756-2833

Advertising and Marketing Manager Sam Aldrich answers your questions about advertising in The Bellingham Herald and its annual sections, TheBellinghamHerald.com, Whatcom Magazine and Whatcom Business Magazine.



Most Recently Answered Questions



Questions 1 - 5 of 12 (Page 1 of 2)
Q: Hello, Our office offers free skin cancer screenings periodically. I am wondering if it is possible to have something put in the paper to let people know. Is there a section where we could make this announcement without a paid advertisement?

A: The online calendar is a great place to enter services such as yours. The calendar is then reverse feed into the Take 5 entertainment section on Thursdays based on the relevance of timing. There is no cost to do this and you can start the process by clicking on the calendar under the home icon or entertainment section. You can also send press releases to newsroom@bellinghamherald.com and hopefully be considered for a write up. I hope this helps, Thanks Sam Aldrich
Answered 10/14/10 09:35:15 by Sam Aldrich
Q: I am representing a Plastic surgeon who is moving to the area. He has numerous ads to utilize. we are looking for marketing assistance here in Bellingham. Is there someone I can speak to regarding a marketing plan for all of your venues.

A: Of course. We have an account executive that exclusivley handles the medical field. Her name is Susanna Bailey and her email is susanna.bailey@bellinghamherald.com. Her direct line is 360-715-2250. She can answer any questions you may have. Thanks
Answered 05/04/10 15:18:56 by Sam Aldrich
Q: First time user of this new site. Had previously registered with my email address and password of MLHS1956 to place ads for Norway Hall's Swedish pancake breakfast. However my efforts indicate username is incorrect and email already in use. Please help so I can find the old info and place my free breakfast ad. Thanks much.

A: Diane, please send me an email to sam.aldrich@bellinghamherald.com and I can have our IT department get this resolved for you. Thanks Sam
Answered 08/17/09 10:50:38 by Sam Aldrich
Q: Hello, Is there a form on this site to create an ad for the newspaper? I have a parcel of land to list and not interested in the package shown on this site. I had in mind to be able to pay for an ad by the word. Thanks, Doug

A: Doug, You can place a classified ad by using our website by going to the classified tab on the right side on top of the Herald home page. From there you click on the box that says “place an ad”. The direct link is http://bellinghamherald.adperfect.com/ . The system will walk you through the process after that. If you have any problems or would like to have a media consultant place the ad for you, you can call 360-676-2610. Thanks Sam
Answered 07/31/09 09:12:10 by Sam Aldrich
Q: Why are there SO MANY pop under ads on the site ?Always.EVERY DAY?! I click ONE article, only one, when I first log on and I have that ridiculous Netflix and RateMarketplace.com ? It is becoming extremely tiresome and I will have to stop coming here if there are too many ads each day.Thanks.

A: I can understand your frustration with the pop-under display advertising. But it is important to understand that it is advertising like this that allows The Bellingham Herald to provide local news and information at no cost to online users like you. As we move forward with online news and information, we try to balance our revenue needs with our reader’s expectations, and it is feedback like this that we appreciate and consider when making decisions. Thanks for the feedback Sam Aldrich
Answered 07/27/09 10:24:51 by Sam Aldrich

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