WOMEN'S COLLEGE BASKETBALL: Vikings to assist initiative to raise breast Cancer awareness

Sports Desk - THE BELLINGHAM HERALD

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On Saturday, Feb. 21, the Western Washington University women's basketball team will dedicate its game with Western Oregon University to the Women's Basketball Coaches Association Pink Zone intiative for breast cancer awareness. The contest tips off at 2 p.m. on Haggen Court at Sam Carver Gymnasium on Western's campus.

Everyone attending the game is encouraged to wear pink. Players, coaches and referees will also be participating. Breast cancer survivors will be honored at halftime and there will be giveaways, raffles and much more.

The WBCA Pink Zone initiative is a global unified effort for the WBCA's nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

"It has been nothing short of miraculous to watch teams and organizations across the nation rally behind the fight against breast cancer through the WBCA Pink Zone initiative," said WBCA CEO Beth Bass. "As our coaches constantly reiterate the concept of 'teamwork' to our student-athletes, it is personified and brought to life through this initiative."

Thus far, several WBCA partners and sponsors have chosen to get involved in the WBCA Pink Zone initiative. These sponsors and providers include: Russell Athletic (Official Apparel Provider), Nike (Kay Yow/WBCA Cancer Fund Founding Partner), Petrocelli Marketing, Displayability, Jostens, Wilson, Crocs and girls got game. They are all donating a portion of any proceeds to the Kay Yow/WBCA Cancer Fund.

ESPN has joined the initiative by dedicating their annual "February Frenzy" women's college basketball games on ESPN2 and ESPN360.com to supporting the Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation. February Frenzy will showcase eight regionalized games within two telecast windows for the biggest regular-season day in women's college basketball on Sunday, Feb. 15 at 1 p.m. and 3:30 p.m. ET. They will also dedicate the Big Monday game on Monday, Feb. 16 at 7:30 p.m. to the cause.