First retail licenses for marijuana will be issued July 7

State leaders aim to prevent marketing pot to children

ASSOCIATED PRESSJune 24, 2014 

OLYMPIA — The first retail licenses for recreational marijuana stores in Washington state will be issued July 7, with stores possibly opening the next day.

About 20 retail licenses will be issued that day, the state Liquor Control Board announced Tuesday, June 24, during a press conference about efforts to keep marijuana out of children's hands. Those that are ready can open the day after receiving the license. Other stores will be licensed in the following days.

During the conference, Gov. Jay Inslee and other state leaders emphasized the steps the state is taking, including making sure that marijuana-related labels aren't attractive to kids.

"Those who have led the effort to legalize this product understand that we've got to make sure that parents' roles are respected and emphasized and that the health of our children is of our paramount concern," Inslee said. Different state agencies are working together "to make sure the public has the information they need to make healthy decisions, and the tools that they need to keep our kids safe," he said.

Officials with the state Liquor Control Board, which has been overseeing the implementation of the state's recreational marijuana law, said they are poised to adopt emergency rules Wednesday to do three things: require all marijuana-infused products to be labeled clearly as containing marijuana; require all products to be scored in such a way that a serving size is easily identified by the consumer; and requiring marijuana-infused products to be approved by the board before sale.

Previously adopted rules already require marijuana-infused products to be stored behind a counter or other barrier, and to be child-resistant. Officials stressed that no product will be approved if it has a label that is appealing to kids.

"We're just not going to let toys or cartoon figures be used on our labels," said Sharon Foster, chairwoman of the state Liquor Control Board.

Foster noted that officials also are worried about adult consumers who may not realize the impact of varying products. "The marijuana today is not the marijuana of the '60s," she said.

The state also launched a $400,000 statewide radio and online campaign by the Department of Health this week that urges parents to talk with their children about the health risks of using marijuana. The Washington Traffic Safety Commission also launched a "Drive High, Get a DUI" campaign.

"We are not going to allow this effort of legalization to increase the risks of our family members on the roadways," Inslee said.

At the end of 2012, Washington and Colorado became the first states to legalize possession of recreational marijuana by adults 21 and older. The voters also called for the establishment of systems of state-licensed pot growers, processors and retail stores.

Sales have already begun in Colorado.

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