Everson woman focusing on jewelry business after Go Daddy contest

THE BELLINGHAM HERALDMarch 12, 2014 

Adrienne Hubbard, Danica Patrick

Everson resident Adrienne Hubbard, left, pitched her business while NASCAR star Danica Patrick drove her around the track at 125 mph as part of a GoDaddy.com contest where the winner gets six months of salary to focus on their own business.

MATT JEPPSEN | GODADDY.COM — COURTESY TO THE BELLINGHAM HERALD

EVERSON - A woman who pitched her business to Danica Patrick is getting back to work as usual after falling short of the grand prize in Go Daddy's "Big Leap" competition.

Adrienne Hubbard, 28, was one of five business owners who got to pitch her business as NASCAR star Patrick drove them at 125 mph as a part of the viewer-voted competition. The winner would be given six months salary to quit their day job and work at their small business full time.

After Hubbard found out March 2 she was not the winner, she was finally able to stop the contest promotion and get back to working on her jewelry business, Crafty Little Gnome.

"I've been coming up with new jewelry ideas and working on ways to improve," Hubbard said. "I have much more time now."

The results were supposed to be released by Patrick, who said she would tweet them after her March 2 race, but Hubbard's mother called her during the race to console her for not winning.

"I was like, 'How do you know I didn't win?'" Hubbard said. "She told me the results had already been posted online."

The winner was Jamie MacDonald, a competitive eater turned barbecue restaurateur, with his business Bear's Smokehouse BBQ, according to GoDaddy.com.

Hubbard currently sells her jewelry on her Etsy.com page and was hoping to use the winning money to create her own website and in-home workshop.

Hubbard said the exposure from the competition hasn't significantly increased business, but she treated it like a networking opportunity.

Go Daddy is providing all competitors, regardless of who won, with ongoing support, according to its website. She has been in contact with Go Daddy, which is helping her set up a website, and Hubbard will be testing a new Go Daddy product, she said.

"I've learned to say 'yes' to every opportunity, because you never know when it will turn into something bigger," Hubbard said.

Reach James Kozanitis at 360-715-2249 or james.kozanitis@bellinghamherald.com.

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