Bellingham dessert shop braces for Valentine's Day crush

THE BELLINGHAM HERALDFebruary 13, 2014 

Valetine Dessert

Owner Andi Vann decorates chocolate tortes for Valentine's Day at Pure Bliss Desserts in Bellingham Thursday morning, Feb. 13, 2014. Vann says they make about "500 percent more" cakes and tortes for Valentine's Day.

PHILIP A. DWYER — THE BELLINGHAM HERALD Buy Photo

BELLINGHAM - On Valentine's Day, inevitably someone is pounding at the door hours before Pure Bliss Desserts opens.

Usually it's a man.

"Sometimes they forget about Valentine's Day and need something in a hurry," store owner Andi Vann said. "Valentine's Day is when we have the most men making their way in."

The dessert shop at 1424 Cornwall Ave. will open at 11 a.m. Friday, Feb. 14 - an hour earlier than usual, to accommodate the extra customers on what is the business' busiest day of the year. Five employees will be working behind the counter, with more in the kitchen, Vann said.

Ready-made cakes, cupcakes, tortes, tarts, cookies and other desserts - many with special Valentine touches, such as hearts or pink lining - will fill the shop, at least for a bit.

The line of customers will be long, and it's usually out the door within an hour of opening.

Vann recommends people show up as early as possible -after the business opens - to get the best selection.

Those who ordered in advance won't have to worry about selection. Vann, 33, said the business had many more preorders from men this year.

Still, she said a lot of the men who come in on Valentine's Day to make a selection are spontaneous, rather than forgetful.

Regardless of the customer, Valentine's Day is her most fun day of the year to work.

"Everybody is in such a good mood," she said. "I get to help them make someone else happy, and that brings joy to every customer."

Reach James Kozanitis at 360-715-2249 or james.kozanitis@bellinghamherald.com.

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