$2.2 billion

February 9, 2014 

B y the numbers The amount of money spent on snow sports merchandise from August through December, setting a record. That was $193 million more than was spent at retail stores through December last season, according to a report from SnowSports Industries America. This is happening despite a severe drought in the Cascade and Sierra mountains that slowed sales during the holiday. The report is based on point-of-sale systems from more than 1,200 snow-sport retailers.

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