Given the friction and financial woes facing the Girl Scouts these days, perhaps it's time for a giant friendship circle. Under that long-standing tradition, a ring of Scouts clasp hands and give a little squeeze, accompanied by a silent wish of good will.
Just a year after its centennial celebrations, the Girl Scouts of the USA finds itself in a different sort of squeeze. Its interconnected problems include declining membership and revenues, a dearth of volunteers, rifts between leadership and grass-roots members, a pension plan with a $347 million deficit, and an uproar over efforts by many local councils to sell venerable summer camps.
The tangle of difficulties has prompted one congressman to request an inquiry by the House Ways and Means Committee into the pension liabilities and the sale of camps.
"I am worried that America's Girl Scouts are now selling cookies to fund pension plans instead of camping," wrote Rep. Bruce Braley, D-Iowa, in a letter last month to the committee chairman.
Compounding the problems are tensions at GSUSA headquarters in New York, where several senior executives have quit or been ousted since Anna Maria Chavez took over as CEO in 2011. Last week, some of the roughly 325 employees there were invited to take early retirement, and Chavez said an unspecified number of layoffs are expected in August.
Chavez insists the GSUSA is on the right track, although she acknowledged that sweeping changes in structure and programs over the past 10 years have been difficult for many in the Scouts' extended family.
"Change can be unsettling and it is not surprising that some would prefer for us to remain static," she said. "But doing so would be a disservice to girls who need us now more than ever."
Indeed, there's a common denominator between the GSUSA leaders and their critics earnest expressions of devotion to the Girl Scouts and fervent hopes that it manages to thrive.
"I care so much about this organization, and that's why I hate to see it pulled down," said Suellen Nelles, CEO of a local council based in Fairbanks, Alaska. "We have leadership at the top who are toxic to this organization and need to go."
Connie Lindsey, the president of GSUSA's governing board, said the board had confidence in Chavez.
"Our board supports our CEO," said Lindsey, a corporate executive from Chicago. "We know it's a difficult charge we've given her."
Since 2003, the Girl Scouts have undergone a thorough transformation aimed at making their programs and image more relevant to a diverse population of girls. Changes have affected uniforms, handbooks, program materials, even the logo and the fine print on the boxes of Girl Scout cookies.
"Our brand, as iconic as it is, was misunderstood it was dated," Chavez said in an interview in her Manhattan office Friday.
Yet today the Girl Scouts have about 2.2 million youth members, down from more than 2.8 million in 2003. Donations to the national office and local councils plunged to $104 million in 2011 from nearly $148 million in 2007.
The biggest change implemented from 2006 to 2009 by Chavez' predecessor, Kathy Cloninger was a realignment that slashed the number of local councils from 312 to 112. It was intended to increase efficiency, but resulted in the departure of many longtime employees and volunteers.
Among other consequences, the mergers affected the Girl Scouts' national pension plan, because many employees were added to it as an inducement to take early retirement.
One council, the Nashville-based Girl Scouts of Middle Tennessee, is suing to get out of the pension plan. The lawsuit contends the GSUSA added as many as 1,850 employees to the plan who hadn't contributed to it, leaving local councils with an unplanned-for liability.
The suit says the pension plan had a surplus of more than $150 million in 2007. It now has a deficit of about $347 million, according to GSUSA figures.
The GSUSA has filed a motion for the case to be dismissed.
It is also asking Congress to pass legislation that would provide relief by stretching out the timetable for local councils to pay into the pension plan. Without such relief, councils could face a 40 percent increase in pension expenses next year, and be forced into layoffs and program cuts, according to GSUSA.
Financial stress already has prompted many councils to consider selling off old summer camps, both to gain revenue and reduce maintenance costs.
In many states including Iowa, Ohio, New York, Alabama and Missouri the sell-off plans provoked intense debate. Pro-camp activists argue that camping is integral to the Girl Scout experience; local leaders contend that today's girls are less keen on camping than their predecessors.
"Camps will always be part of our mission," Chavez said. "But girls aren't living in the past they're living in the future."
Chavez, 45, took over as the GSUSA's first Hispanic CEO after serving as chief executive of Girl Scouts of Southwest Texas. She's pleased by a 55 percent surge in the number of Hispanic Girl Scouts since 2000.
Under her leadership, a new set of handbooks seeks to nurture such attributes as environmental awareness, healthy lifestyles and critical thinking. New programs seek to boost girls' competency with money matters and encourage them to pursue careers in science and technology. In the fiscal realm, GSUSA has launched a campaign to raise $1 billion by 2017.
GSUSA Treasurer Joan Wagnon reported in March that revenue from membership dues was down 3.8 percent over the past year and nationwide cookie sales for 2012-13 were down about 4.5 percent.
The national headquarters' operating budget relies heavily on efforts of the local councils, notably the $12 annual dues (rising to $15 later this year) paid by individual Girl Scouts plus revenue from sales of uniforms and merchandise.
The Girl Scouts note that many youth organizations have been losing members, for a variety of reasons. The Boy Scouts of America's youth membership declined from 3.3 million in 2002 to about 2.6 million last year.
Some critics say the recent program changes have gone overboard in de-emphasizing traditional outdoor activities and replacing them with curricula that replicates schoolwork.
"In trying to be more relevant, they've gone too far the other way," said Cheryl Brown, former CEO of a Girl Scout council in Arkansas. She left the post in 2009, soon after her council was forced to merge with four others.
Brown also said pressure from headquarters to boost membership led some councils to recruit girls with no intention of engaging them in the full scope of Girl Scout activities.
"It no longer was about the girls it was about the money," she said.
Nationwide, the shortage of volunteers is a critical problem, according to Chavez, who wants to develop new recruiting strategies.
"At the end of the day, we're not serving enough girls," she said.
Chavez acknowledged there is room for improved communications within the nationwide Girl Scout family, including the 59 million alumnae, and she plans new efforts to reach out to them for advice, financial support and volunteer service.
"I'm excited we're actually going to activate our base," she said.
Among the skeptical alumnae is Joni Kinsey, an art historian at the University of Iowa, who credits her Girl Scout experience with kindling her interest in Western art. Now, as a troop leader, she's dismayed at how changes to the organization have unfolded.
"Part of Girl Scout culture was that we make decisions collaboratively," she said. "Suddenly it's become an adversarial relationship where it's us against them."
"To those of us who dearly love this organization, having to resort to protest mode is not what we want to do," said Kinsey, 54. "We've been marginalized as this small, discontented group of dowdy older women trying to live in their memories."
The unease is shared by many younger employees, volunteers and alumnae dozens of whom have joined a group called The Future is Ours.
The group's chair, Amanda Kremer from the Heart of Michigan Council, posted a letter to Chavez online, proposing a dialogue on how to improve the Girl Scouts' finances, boost youth membership and attract top-notch staff.
"We want to make sure that we inherit a financially sound organization poised to last another 100 years," the letter says. "We do not think things are headed in that direction currently."
Since posting the letter, Kremer, 26, says she's had two substantive phone conversations with GSUSA chief of staff Nhadine Leung. Kremer described the conversations as positive, saying the national leadership recognizes the severity of the challenges.
"What we want is for everyone to feel they have a say so girls can continue to have the wonderful experiences that we had," Kremer said.
LOCAL SCOUT COUNCIL RESPONDS
Girl Scouts of Western Washington, which serves nearly 26,000 girls with the help of more than 13,000 adult members in 17 counties, is in solid financial state and has no plans to sell any of the seven camp properties available for Girl Scouts to use. Cookie sales do not go to fund the pension liability for the local charter, which is its own nonprofit and has five regional offices.
That information was part of a statement Girl Scouts of Western Washington sent The Bellingham Herald after being asked to comment on the Associated Press article.
Here is the rest of that statement:
"We are sympathetic to the challenges facing Girl Scouts of the USA and some other local Girl Scout councils. We feel fortunate that Girl Scouts of Western Washington is financially stable and well-positioned to move forward with innovative plans to support the participation of girls and volunteers from every facet of our community. While it's definitely a burden, Girl Scouts of Western Washington is able to fund its pension liability entirely from the return on past investments rather than from revenue generated from the Girl Scout Cookie Program or philanthropic efforts.
"Girl Scouts of Western Washington is not planning to sell any camps or facilities at this time. Our council is grateful for the regional community support that is helping our organization to thrive among other benefits, this year's successful 2013 Girl Scout Cookie Program will enable us to provide more than $335,000 in financial assistance so that every girl who wishes to has the opportunity to participate. Through a variety of Girl Scout programs, girls across western Washington can unleash their potential, transform their world and build their future!"
NATIONAL ORGANIZATION REACTION
The Girl Scouts of the USA faces an array of problems at present. Here's a summary of major issues, and what the organization had to say about them in a statement to The Associated Press:
A decline in youth membership, which has dropped by more than 20 percent in 10 years.
"We have waiting lists of girls around the country who want to be Girl Scouts. The issue is that we simply do not have enough adult volunteers. ... In addition, girls have many more options in terms of activities than they once did. And some of the communities in which the girl population is growing do not have family or historical ties to Girl Scouting."
A national pension plan with a deficit of $347 million.
"It's a difficult time for all pension plans and we are seeking legislative relief to ease the burden."
Reports of tension at the national office:
"There is no question change is difficult and reflected in the tension you mention. Yet we believe the future is bright. We are changing and building toward that future."
Discontent among some grass-roots members over plans by local councils to sell off old summer camps.
"A council's decision to ... sell a camp is not made lightly, and it is done with input from community members. ... We understand it can be emotional for some members in terms of loss of a camp, but we want to assure them that we are focused on enabling girls to have similar experiences as they did through other camp venues and programs."
Concerns that the Girl Scouts have gone too far in de-emphasizing traditional outdoor activities in favor of new programs.
"Camping is an important part of Girl Scouting and always will be, but there are many more ways for girls to be involved in Girl Scouting today. ... The girls we've spoken to love the new activities, and Girl Scouting remains every bit as fun as it has always been."